Today is World Book Day. I know this because I've seen lines of dressing up costumes in ASDA for parents to buy for their children. My guess is that more costumes will be sold than books. Seemingly the idea is that kids dress up as their literary heroes. Most of them seem to be characters from "Frozen"which as far as I know, is a Disney film. I've also spotted a couple of Hagrids, several Harry Potters and a sprinkling of geek girls. Thinking about it they may have been just regular modern girls.
What I have not seen is hordes of women dressed in police uniform spiced up with checkered garters, high heels and fishnets. That's because I've only just relaunched two of my novels with covers bearing this image. "Knockout" and "Shannon's Law" have been re-born as "Passion Patrol 1" and "Passion Patrol 2". All subsequent members of this crime busting oversexed family will be similarly named. I'd love to tell you that I modelled the legs on the cover myself....well, I might have done mightn't I? Next year it will be the must have costume. Buy early to avoid disappointment.
Both books feature London Metropolitan Police girls. They don't just get their own man - they scoop the bad guys on the way. I've been delighted by the critical response to both books since they launched in their original forms. This could be the biggest marketing event since the UK re launch of the Mars Marathon bar as "Snickers". What a name - they must have been nuts! OK - you can groan but it's late and I need a glass of Bordeaux.
Emma Thinx: The face that launched a thousand ships was mythology in books. Relaunching is mythology on Face book.